As a video-multiscreen marketer, Smartstream.tv collaborates with various market participants to deliver high-quality video ads customised to the needs and interests of the respective end user of the smartphone, tablet, smart TV, or desktop PC (‘Ad Delivery Services’). Our partners and customers include agencies, advertisers, and providers of digital content who offer to sell available advertising space for your digital content (‘Publisher’); furthermore, as part of marketing video padvertising space, we work with platforms that make it possible to purchase digital advertising space automatically (‘Demand Side Platforms’ or ‘DSPs’) or measure the success of advertising campaigns (‘Measurement Providers’). As part of our Ad Delivery Services – especially our collaboration with partners and customers – personal data will be processed. The following will inform you about the processing and about your rights as a data subject.
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General information about the controller and contact data
The controller for the processing of your personal data in accordance with chapter II is Smartstream.tv GmbH ("Smartstream.tv"), Dachauer Straße 15c, 80335 Munich, Germany.
You can send general inquiries to privacy@smartstream.tv at any time.
You can contact our data privacy officer under:
Maximilian Hartung
SECUWING GmbH & Co. KG
Frauentorstraße 9
86152 Augsburg
E-Mail: epost@datenschutz-agentur.de
Telephone: +49 821 90786450
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Description of the data processing in connection with our ad delivery services
For the most part, the internet offers content for website or app users free of charge. This includes news pages, lifestyle blogs, and gaming apps. Providing content for websites or apps requires know-how, a creative effort, and human resources. To offer all of this at no charge, the provider must find a way to monetise its services. If the user doesn’t pay for those services with a subscription access or something similar, they are normally financed through advertisements (for instance through Smartstream.tv's Ad Delivery Services).
In the broader market environment, there are agencies and advertisers. They want to advertise products (e.g. hair conditioner) thereby online advertising as one marketing channel. Their goal is to reach people who might be interested in such products: the target group. At the same time, they want to know about the performance of the ad being displayed online.
Aside advertisers and agencies, there are users of digital content (e.g. content provided on websites and apps). As appropriate, an ad should be relevant to user's interests otherwise it will disturb its user experience when engaging with free digital content and likewise the above advertiser's targets are not met.
To market video advertising space and deliver video ads in the correct format, and to ensure those ads address users who might be interested in them, we provide our Ad Delivery Services by using certain device and user information that entails personal data. The following tables summarise which types of information (‘data categories’) are processed for certain purposes (‘purpose of processing’).
Note: As a member of the IAB Europe Consent Transparency Frameworks [Vendor-ID 134], Smartstream.tv is obligated to comply with this regulatory framework and has registered for the following processing purposes (‘IAB purpose').
| Data categories | Processing purposes |
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Store and/or access information on a device [IAB Purpose 1] Note: We do not place cookies when you watch an app ad with your mobile end device, but, if you have given your consent, we will gain access to your ad identification identifier stored on that device (‘mobile advertising identifier’ or ‘MAID’). Depending on your operating system, the MAIDs will either be called IDFA (iOS) or AAID (Android). |
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Select basic video ads [IAB Purpose 2] We use the data categories mentioned to offer simple selection mechanisms for displaying ads. To that end, we use your end device information so we can show you the video ads in the appropriate format. |
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Creating a personalised ads profile [IAB Purpose 3] We also use the data categories to create personalised ads profiles about users. Those data categories allow us to assign you to certain groups or segments that might allow potential conclusions regarding your interests and preferences. The segments are combined with the cookies we drop on your device. |
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Select personalised ads [IAB Purpose 4] Based on the personalised ad profile, our customers can decide whether they wish t display certain ads on a particular advertising space (e.g. an ad of a product that you previously viewed). The aim is for Our customers aim to display you with the most personalized and relevant ad, as appropriate. |
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Measure ad performance [IAB Purpose 7] We measure the performance and effectiveness of the ads that you see or interact with. We use the data categories mentioned above to perform those measuring activities. |
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Apply market research to generate audience insights [IAB Purpose 9] We can use market research data to better understand which target groups visit digital content and see video ads. |
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(Further) development and improvement of our ad delivery services [IAB Purpose 10] We also use the data categories mentioned above to enhance and improve our products and systems in connection with our ad delivery services. |
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Ensure security, prevent fraud, and debug [IAB Special Purpose 1] We may use your information to look for and prevent fraudulent activities (e.g. detecting computer-generated signals that are often used for fraudulent purposes instead of real user actions). We may also use it to ensure that our systems and processes function properly and securely. |
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Technically deliver video ads [IAB Special Purpose 2] Just as the publisher uses these data categories to display digital content, we use them to show you appropriate video ads. |
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Legal bases for data processing
When processing your data, Smartstream.tv always complies with applicable data protection laws. Some processing operations are based on our legitimate interests. For example, we base the data processing for measuring advertising performance on our legitimate interests in being able to trace whether the ads have been viewed by the targeting group and are classified as effective (IAB Purpose 7). Likewise, to maintain our business model, we normally have a legitimate company interest in recording your interactions with ads to continually improve them and adapt them to user interests (IAB Purpose 10).
Other processing operations, including without limitation storing or accessing information stored on your end device (such as IP address, MAID) require your consent (IAB purpose 1). To that end, our respective customers ensure that you have granted such consent before we process your data. Obviously, you may change your mind and withdraw your consent at any time. We explain how this works in section VII.
If you would like additional information about our data processing and the legal bases, feel free to contact us by using the communication channels mentioned in section II above.
- Recipients of your personal data
As initially described our Delivery Services include collaborations with partners and service providers which may process the data categories described above and are therefore classified as recipients and these objectives categories. These recipients fall into the following categories:
- Seller side (‘Sell/Supply Side’)
- Publishers (as defined above) who sell free advertising space on their digital properties;
- Platforms that enable publishers to market their available advertising space by automated means (‘Supply Side platform’ or ‘SSP’)
- Buyer side (‘Buy/Demand Side’)
- Advertisers
- Demand side platforms that enable advertisers to buy their advertising spaces by automated means.
- Partners that give us aggregated, statistical, and sociodemographic information about possible target groups either on- or offline.
- Service providers that support us in providing Ad Delivery Services. These include without limitation
- Measurement service providers who measure the effectiveness of ads and campaigns for us, for example, or perform security and verification tests of the advertising inventory;
- Service providers for delivering video ads (‘content delivery network providers’);
- Hosting providers.
The above named data categories may – as applicable – be further disclosed to public authorities and other third parties who are entitled to receive the information based on statutory legal grounds (e.g. financial authorities, tax advisors, law enforcement authorities, and legal counsel).
- Where will the personal data be stored, and for how long?
As a general principle, we store data only for as long as necessary. The period for data storage varies depending on the processing purpose: between 30 days (e.g. log files to prevent fraud and perform troubleshooting) to 365 days (e.g. information that is processed for the purpose of measuring the effectiveness of ads). The cookie we place when you When you withdraw your consent (cf. section VII.) we will place a cookie that will be stored for up to two yearsin accordance with our legal obligations under data protection laws.
We generally carry out our processing operations within the EU, specificallyin a data center located in Dusseldorf, North Rhine-Westphalia. In the event the recipients named in chapter III process your data outside the European Economic Area (EEA), we provide appropriate guarantees for such data transfer into a third country, such as a transfer based the European Commission's an adequacy decision (such as Israel). Please contact us using one of the communication channels named in section I if you would like additional information or a copy of the envisaged guarantee.
- Your rights
In section VII. we explain you how you can withdraw your consent to our Smartstream.tv cookie and the use of your MAID at any time. Moreover, subject to the requirements stipulated under applicable data protection laws, you can exercise the following data subject rights concerning your personal data by using one of the communication channels outlined in section I:
- Right to access, Art. 15 GDPR
- Right to rectification, Art. 16, 19 GDPR
- Right to erasure, Art. 17, 19 GDPR
- Right to restriction of processing, Art. 18, 19 GDPR
- Right to data portability, Art. 20 GDPR
- Right to object, Art. 21 GDPR
You have the right not to be subject to a decision based solely on automated processing (Art. 22 GDPR). As part of our data processing, your personal data will not to be subject to a decision based solely on automated processing, which produces legal effect or similarly significantly affects you including profiling for the purposes of Art. 22 GDPR).
You also have the right to complain to a data protection authority about our processing of Data Categories. The competent supervisory authority for our data processing is
Bavarian State Office for Data Protection Supervision (BayLDA)
Promenade 27 D
91522 Ansbach
E-Mail: poststelle@lda.bayern.de
- Withdrawal option for the Smartstream.tv-cookie and the use of MAID
Smartstream.tv-Cookie
You may at any time use the following link to withdraw your consent to our the Smartstream.tv cookie and associated collection of your data:
Opt-out for Smartstream.tv cookies:
Using MAID:If you use a current Android-based end device (smartphone, tablet), you can reset your Android advertising ID or deactivate personalised ads in Google settings > Ads. Please open your Android browser (such as Chrome) and go to seetings. Under Advanced > Website Settings > Cookies you can manage your cookie settings.
If you use a current iOS-based end device (smartphone, tablet), you can reset your advertising ID and restrict ad tracking by going to Settings > Data Privacy > Ads. You can also choose to block cookies by going to Settings > Safari.